RightScale Compute

April 25-26, 2013
Mission Bay Conference Center • San Francisco, CA

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Agenda

Agenda Overview | Thursday Detail

RightScale Compute Day 2 — Friday, April 26

8:00am Registration Opens

8:30am Customer Spotlight - Watch Video

RightScale customers will take the stage to share their cloud strategies and experiences. A customer Q&A will follow the presentations so attendees can ask their questions directly. Featured customers include:

  • Joe Emison, CTO of BuildFax, will discuss standing up a hybrid cloud environment and optimizing storage and networking among CloudStack and AWS. - View Slide Deck
  • Roy Ellis, Principal QA Engineer at Progress Software, will speak about automating deployments for the Progress Arcade SaaS platform using the RightScale API and tags. - View Slide Deck
  • Chris Henry, Head of Technology of Behance (an Adobe company), will talk about how they have optimized their infrastructure by melding together physical hardware and cloud infrastructure. He will discuss Behance's devops approach and how they are using RightScale, Rackspace Cloud, and RackConnect. - View Slide Deck

9:30am What's New at RightScale

Michael Crandell, CEO, RightScale
Thorsten von Eicken, CTO, RightScale
Moderated by Josh Fraser, SVP, RightScale

In this session you'll have a chance to hear about upcoming product directions for RightScale. hear from RightScale co-founders Michael Crandell (CEO) and Thorsten von Eicken (CTO) how RightScale will evolve in the coming year.

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10:00am Break

10:30am - 12:30pm Breakout Sessions

Optimize Your Apps Automate Deployment and Operations Build a Cloud Application Portfolio Tour de Clouds
10:30am

Deployment Checkup: How to Regularly Tune Your Cloud Environment

10:30 AM to 11:30 AM

Deployment Checkup: How to Regularly Tune Your Cloud Environment

Brian Adler
Sr. Services Architect, RightScale

Periodic reviews of your cloud deployments are as important as a regular oil change and tune up at your mechanic. We will cover our RightScale deployment checklist to root out issues with server utilization, cost optimization, multi-zone balancing, autoscaling, high availability configuration, security groups, IP address assignment, security patching, and manual changes. You will leave with an easy to follow maintenance schedule for your cloud environment.

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Session Details
10:30am

Understanding Virtual Networking in the Cloud

10:30 AM to 11:30 AM

Understanding Virtual Networking in the Cloud

Josep Blanquer
Chief Architect, RightScale

Networking in public and private clouds can seem quite complex, with a range of names and concepts implemented in different ways across vendors and technologies. In this talk we will cover a range of network constructs and how they are implemented in the cloud, from subnets and security groups to routing tables and virtual network interfaces. We will also preview new features in RightScale related to networking.

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10:30am

Delivering SaaS Using IaaS

10:30 AM to 11:30 AM

Delivering SaaS Using IaaS

Shivan Bindal, Sr. Product Manager, RightScale
Chris Szymansky - Director of Engineering, The Resumator

Software is eating the world. And it is increasingly being delivered via the cloud. We’ll cover customer examples from demo and POC environments to single-tenant and multi-tenant SaaS applications powered by public and private clouds.

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10:30am

Connecting the Clouds

Ephraim Baron, Subject Matter Expert, Equinix
Jeff Dickey, Chief Cloud Architect, Redapt

10:30 AM to 11:30 AM

Connecting the Clouds

Ephraim Baron, Subject Matter Expert, Equinix
Jeff Dickey, Chief Cloud Architect, Redapt

Learn how Redapt and Equinix are working together to provide Cloud 2.0 infrastructure. Learn WHY, WHEN, and HOW to securely scale cloud applications from your data center to a public cloud provider, such as AWS or Google. Learn how to overcome the challenges of Capital Preservation, Compliance, Security, Performance, Agility, and Time to Market of a production private cloud. Industry thought leaders, Ephraim Baron of Equinix and Jeff Dickey of Redapt, will take you through lessons learned and best practices for building your private cloud infrastructure and scaling it out to exceed the toughest application demands.

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11:30am

PHP, Mobile and RightScale - The Right Way To Do Mobile

Kent Mitchell, Sr. Director of Product Management, Zend Technologies

11:30 AM to 12:30 PM

PHP, Mobile and RightScale - The Right Way To Do Mobile

Kent Mitchell
Sr. Director of Product Management, Zend Technologies

Developing today's cloud connected mobile applications is complicated. You have to develop mobile clients for each platform and form factor. You have to develop back-end services that run in the cloud to provide all the "heavy lifting". You need to integrate to social networks and existing legacy systems. And the entire system has to scale seamlessly when you have the break-out success you know you're app will bring. See why the combination of Zend, RightScale, PHP and Apache Cordoba give you the solution you are looking for in the modern mobile world.

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Session Details
11:30am

Operations Playbook: Monitoring and Automation

11:30 AM to 12:30 PM

Operations Playbook: Monitoring and Automation

Chris Deutsch, Systems Administrator, RightScale
Rafael H Saavedra, VP Engineering, RightScale

As a systems administrator, what is the best way to ensure that you don’t get paged in your sleep or on your days off? The RightScale operations team manages hundreds of cloud servers, as well as a host of other cloud services, to deliver always on production applications. The RightScale Ops Team will share tips as power users of RightScale, including running batch updates, automating scaling, adding custom monitoring graphs, and troubleshooting configuration and performance issues.

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11:30am

Using the Cloud for Mobile, Social, and Games

11:30 AM to 12:30 PM

Using the Cloud for Mobile, Social, and Games

Ronnie Regev
Product Manager, RightScale

Many organizations get started in the cloud by developing new, fast to market, customer-facing applications. Often these are mobile, social, and gaming applications. We will talk about how to build a repeatable, cost efficient, and scalable infrastructure platform to deliver a portfolio of games, social, and mobile apps.

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Session Details
11:30am

High Availability and Fault Tolerance – AWS + RightScale

Miles Ward, Solutions Architect, Amazon Web Services

11:30 AM to 12:30 PM

High Availability and Fault Tolerance – AWS + RightScale

Miles Ward
Solutions Architect, Amazon Web Services

Today's technology systems deliver ever more critical capabilities to enterprises, startups, and all users in-between. Amazon Web Services, the leader in Infrastructure-as-a-Service, has delivered several solutions that provide unique value for your efforts towards high-availbility and fault-tolerance. Learn best practices for delivering these innovations to your operations from experienced HA innovator and AWS Solutions Architect Manager, Miles Ward.

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Session Details

12:30pm Lunch

1:30pm - 3:30pm Breakout Sessions

Optimize Your Apps Automate Deployment and Operations Build a Cloud Application Portfolio Tour de Clouds
1:30pm

Performance – Key Elements to Consider in the Cloud

Craig Irwin, VP - Channel & Alliances, Apica

1:30 PM to 2:30 PM

Performance – Key Elements to Consider in the Cloud

Craig Irwin, VP - Channel & Alliances
Apica

Everyone thinks the cloud is the silver bullet, however, this isn't reality. From the latest online political movements, to the next viral game, to the much anticipated retail promotion; all share elements in common… Cloud, Competition, Performance, Experience, and Cost.. Apica VP, Craig Irwin, will present key strategic elements employed by today's progressive and innovative companies. Actionable insights on how companies are leveraging technology to proactively identify bottlenecks, improve performance, and optimize their environment. Craig will touch on the common mistakes, present day situations that hit the headlines, and best practices to maintain optimal web performance and avoid system crashes.

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1:30pm

Outage-Proof Your Applications

Sanket Naik, VP, Cloud Operations, Coupa

1:30 PM to 2:30 PM

Outage-Proof Your Applications

Brian Adler, Sr. Services Architect, RightScale
Sanket Naik, VP, Cloud Operations, Coupa

Design for failure. Easier said than done? RightScale architects will review best practices for application architectures that survive cloud outages, reduce mean time to recovery, and meet your SLAs.

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1:30pm

HIPAA in the Public Cloud: The Rules Have Been Set

1:30 PM to 2:30 PM

HIPAA in the Public Cloud: The Rules Have Been Set

Phil Cox
Director Security and Compliance, RightScale

On January 25, 2013, the US Department of Health and Human Services (HHS) released the final implementing regulations for many provisions of the HITECH Act (Health Insurance Technology for Economic and Clinical Health Act), often referred to as the Omnibus Rule. Many organizations have based their architectures and implementations on previous proposed and interim regulations, some of which are no longer valid. Anyone falling under HIPAA requirements are required to meet these new definitive compliance requirements by September 23, 2013. This talk will discuss the parts of the Omnibus rule that affect the cloud landscape, and how you can successfully deploy a HIPAA compliant application in the public cloud.

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1:30pm

IT-as-a-Service: Back to the Future with Peder Ulander

Peder Ulander, Vice President of Product Marketing, Citrix

1:30 PM to 2:30 PM

IT-as-a-Service: Back to the Future with Peder Ulander

Peder Ulander
Vice President of Product Marketing, Citrix

Join cloud visionary, Peder Ulander, as he describes the future of the IT world. IT leaders are stretching far beyond the boundary of “keeping the lights on” and becoming agents of change within their organization by adopting IT as a Service. Learn how this powerful concept of delivering a complete suite of on-demand IT services can transform traditional IT shops from cost-centers to centers for strategic investment. Understand what it takes to deliver desktops, applications, and infrastructure services to all employees in a self-service fashion. Explore how to plan for this evolution and how tools such as CloudPlatform and RightScale can ensure success.

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2:30pm

DevOps Stories: Getting to Agile

Arindam Mukherjee, Sr. Manager DevOps, Blackhawk Network

2:30 PM to 3:30 PM

DevOps Stories: Getting to Agile

Uri Budnik, Cloud Evangelist, RightScale
Arindam Mukherjee, Sr. Manager DevOps, Blackhawk Network

IT organizations are turning processes and practices often referred to as DevOps in order to speed up application delivery, shorten release cycles, improve quality, and better meet the needs of their business. We will present real life stories of organizations implementing DevOps and leave you with actionable KPIs and best practices for use in your own organization.

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2:30pm

CloudFlow Deployment Orchestration: Automate All the Things

2:30 PM to 3:30 PM

CloudFlow Deployment Orchestration: Automate All the Things

Ryan Geyer, Cloud Solutions Engineer, RightScale
Ryan O’Leary, Product Manager, RightScale

RightScale is bringing a new level of automation to cloud environments with CloudFlow Deployment Orchestration. As a hosted, highly available service with built-in concurrency, conditionality, and error handling, CloudFlow is a solution for a range of use cases. Get an introduction to how to use CloudFlow to automate disaster recovery.

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2:30pm

Delivering Marketing Campaigns in Record Time

2:30 PM to 3:30 PM

Delivering Marketing Campaigns in Record Time

Kim Weins
VP Marketing, RightScale

Fast-to-market, repeatable, lightweight websites and microsites are the lifeblood of media and advertising in the cloud. Find out how marketing departments and firms such as advertising, consumer products, and media use RightScale to deliver campaigns.

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2:30pm

Uncovering New Opportunities with the HP Public Cloud

Dan Baigent, Sr. Director, HP Cloud Services

2:30 PM to 3:30 PM

Uncovering New Opportunities with the HP Public Cloud

Dan Baigent
Sr. Director, HP Cloud Services

HP’s Converged Cloud strategy promises a revolution in how customers deliver and deploy applications in the cloud leveraging open standards like OpenStack and a rich ecosystem of partners like Rightscale. In this session you will become versed in how HP’s public cloud and its ecosystem address a variety of customer needs/use cases.

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